HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER’S LIFE?

2. WHAT YOU STAND FOR?

3. WHO OR WHAT YOU HATE?

NOW HAVE MISSION, VALUES, ENEMY. THAT ENOUGH FOR MINIMUM VIABLE PERSONALITY.

From: http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

POEM

- Paid Media

- Owned Media

- Earned Media

…and…

MASS

- Measurable
  Can you track activity and engagement in the channel using trusted third-party verified tools?

- Authentic
  Does the message rest comfortably in the customer’s world, representing a clear and valuable position the brand stands for?

- Scalable
  Can this channel deliver massive reach without sacrificing targeting specificity?

- Social
  The web has become social. Ad solutions without social actions don’t account for the social nature of the web.

Analysis of Topic Networks

Prof. Richard Bartle’s classical 4-part player type model (achiever, explorer, socialiser, killer), expanded from 2D to 3D. Resulting in an 8-part model:

opportunist, planner, scientist, hacker, networker, friend, politician, griefer

Customer Acquisition Costs balancing Lifetime Value

Four Funnel Types

Oldie, but Goldie. Love the simplicity of the explanation. Four types based on the characteristics of 3 parts of the funnel; Acquisition, Persuasion, Conversion

Digitalization of music was only the beginning of the disruption of the music industry. Graph shows a major change brought about by Internet as a distribution platform of digitalized music.

Check out the source for an interesting article and more exciting graphs on the subject.

Ryanair’s current business model illustrated as choices and consequences.

Source: Ryanair’s Business Model Now (Diagram on p105, Harvard Business Review, Jan/Feb2011, Vol. 89 Issue 1/2)

1. Who is your primary customer?

2. How do your core values prioritize shareholders, employees, and customers?

3. What critical performance variables are you tracking?

4. What strategic boundaries have you set?

5. How are you generating creative tension?

6. How committed are your employees to helping each other?

7. What strategic uncertainties keep you awake at night?

(Source: Robert Simons in HBR Nov 2010)

CRISP-DM model, Cross-Industry Standard Process for Data Mining.