- Solution instead of Product
- Access instead of Place
- Value instead of Price
- Education instead of Promotion

Although you could argue that each of the old P’s could hold the new notions with just a little modern re-definition.

https://www.helpscout.net/blog/new-4ps-of-marketing

AID - 3 forms of logical reasoning

(Sir Arthur Conan Doyle in Brent Dykes’ Web Analytics Action Hero)

“a strategy with clear vision and future directions at top management layer, day-to-day action on the bottom, and no ‘meaty’ key decisions that connect the two layers” - N. Merchant in The New How

Colonel John “Hanibal” Smith’s strategic break down (according to Brent Dykes in Web Analytics Action Hero). Observe the KPI’s and Targets per Goal/Objective, contributing to the scope.

HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER’S LIFE?

2. WHAT YOU STAND FOR?

3. WHO OR WHAT YOU HATE?

NOW HAVE MISSION, VALUES, ENEMY. THAT ENOUGH FOR MINIMUM VIABLE PERSONALITY.

From: http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

POEM

- Paid Media

- Owned Media

- Earned Media

…and…

MASS

- Measurable
  Can you track activity and engagement in the channel using trusted third-party verified tools?

- Authentic
  Does the message rest comfortably in the customer’s world, representing a clear and valuable position the brand stands for?

- Scalable
  Can this channel deliver massive reach without sacrificing targeting specificity?

- Social
  The web has become social. Ad solutions without social actions don’t account for the social nature of the web.

Analysis of Topic Networks

Prof. Richard Bartle’s classical 4-part player type model (achiever, explorer, socialiser, killer), expanded from 2D to 3D. Resulting in an 8-part model:

opportunist, planner, scientist, hacker, networker, friend, politician, griefer

Customer Acquisition Costs balancing Lifetime Value

Four Funnel Types

Oldie, but Goldie. Love the simplicity of the explanation. Four types based on the characteristics of 3 parts of the funnel; Acquisition, Persuasion, Conversion