February 2012
3 posts
Air Sandwitch
“a strategy with clear vision and future directions at top management layer, day-to-day action on the bottom, and no ‘meaty’ key decisions that connect the two layers” - N. Merchant in The New How
September 2011
1 post
Minimal Viable Personality, critical to building a...
HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:
1. HOW YOU CHANGE CUSTOMER’S LIFE?
2. WHAT YOU STAND FOR?
3. WHO OR WHAT YOU HATE?
NOW HAVE MISSION, VALUES, ENEMY. THAT ENOUGH FOR MINIMUM VIABLE PERSONALITY.
From: http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html
August 2011
1 post
3 tags
POEM and MASS
POEM
- Paid Media
- Owned Media
- Earned Media
…and…
MASS
- Measurable Can you track activity and engagement in the channel using trusted third-party verified tools?
- Authentic Does the message rest comfortably in the customer’s world, representing a clear and valuable position the brand stands for?
- Scalable Can this channel deliver massive reach without sacrificing...
May 2011
3 posts
4 tags
3 tags
4 tags
February 2011
2 posts
5 tags
4 tags
January 2011
5 posts
3 tags
3 tags
7 questions to stress-test your strategy
1. Who is your primary customer?
2. How do your core values prioritize shareholders, employees, and customers?
3. What critical performance variables are you tracking?
4. What strategic boundaries have you set?
5. How are you generating creative tension?
6. How committed are your employees to helping each other?
7. What strategic uncertainties keep you awake at night?
(Source: Robert...
3 tags
“BSCs a set of hypotheses about cause & effect relationships that result in a...”
– http://umu.diva-portal.org/smash/get/diva2:304880/FULLTEXT01
5 tags
September 2010
2 posts
3 tags
May 2010
2 posts
2 tags
April 2010
1 post
4 tags
February 2010
2 posts
“There are no solutions,
only problems.”
– J.C.
January 2010
1 post
December 2009
1 post
4 tags
