Bricolage de Strategy: Archive

January 2013

1 post

S.A.V.E. instead of 4P

- Solution instead of Product
- Access instead of Place
- Value instead of Price
- Education instead of Promotion

Although you could argue that each of the old P’s could hold the new notions with just a little modern re-definition.

https://www.helpscout.net/blog/new-4ps-of-marketing

Jan 24, 20131 note

#marketing #McCarthy #Kottler

February 2012

3 posts

Feb 13, 2012

Air Sandwitch

“a strategy with clear vision and future directions at top management layer, day-to-day action on the bottom, and no ‘meaty’ key decisions that connect the two layers” - N. Merchant in The New How

Feb 13, 2012

Feb 13, 20121 note

September 2011

1 post

Minimal Viable Personality, critical to building a successful product

HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER’S LIFE?

2. WHAT YOU STAND FOR?

3. WHO OR WHAT YOU HATE?

NOW HAVE MISSION, VALUES, ENEMY. THAT ENOUGH FOR MINIMUM VIABLE PERSONALITY.

From: http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

Sep 30, 20111 note

August 2011

1 post

POEM and MASS

POEM

- Paid Media

- Owned Media

- Earned Media

…and…

MASS

- Measurable
Can you track activity and engagement in the channel using trusted third-party verified tools?

- Authentic
Does the message rest comfortably in the customer’s world, representing a clear and valuable position the brand stands for?

- Scalable
Can this channel deliver massive reach without sacrificing targeting specificity?

- Social
The web has become social. Ad solutions without social actions don’t account for the social nature of the web.

Aug 25, 20114 notes

#Social media #Model #media

May 2011

3 posts

May 29, 20113 notes

#visual #network #model #Community

May 22, 20111 note

#games #player types #Bartle

May 21, 201118 notes

#LTV #CAC #Lifetime Value #Acquisition

February 2011

2 posts

Feb 28, 201120 notes

#analytics #funnel #conversion #acquisition #persuasion

Feb 19, 20117 notes

#music #media #disruption #graph

January 2011

5 posts

Jan 31, 20119 notes

#business model #HBR #Ryanair

7 questions to stress-test your strategy

1. Who is your primary customer?

2. How do your core values prioritize shareholders, employees, and customers?

3. What critical performance variables are you tracking?

4. What strategic boundaries have you set?

5. How are you generating creative tension?

6. How committed are your employees to helping each other?

7. What strategic uncertainties keep you awake at night?

(Source: Robert Simons in HBR Nov 2010)

Jan 31, 20113 notes

#strategy #HBR #checklist

Jan 31, 20115 notes

#data mining #modeling #Data warehouse

“BSCs a set of hypotheses about cause & effect relationships that result in a business strategy. Done through different perspectives representing different steps in a chain of events leading to an ultimate goal.” —http://umu.diva-portal.org/smash/get/diva2:304880/FULLTEXT01

Jan 30, 20111 note

Jan 30, 201165 notes

#KPI #Metrics #Performance #Operational #Optimization