1. Who is your primary customer?

2. How do your core values prioritize shareholders, employees, and customers?

3. What critical performance variables are you tracking?

4. What strategic boundaries have you set?

5. How are you generating creative tension?

6. How committed are your employees to helping each other?

7. What strategic uncertainties keep you awake at night?

(Source: Robert Simons in HBR Nov 2010)