Bricolage de Strategy

S.A.V.E. instead of 4P

Thu, 24 Jan 2013 22:41:26 +0100

- Solution instead of Product
- Access instead of Place
- Value instead of Price
- Education instead of Promotion

Although you could argue that each of the old P’s could hold the new notions with just a little modern re-definition.

https://www.helpscout.net/blog/new-4ps-of-marketing

AID - 3 forms of logical reasoning (Sir Arthur Conan Doyle in...

Mon, 13 Feb 2012 21:35:02 +0100

AID - 3 forms of logical reasoning

(Sir Arthur Conan Doyle in Brent Dykes’ Web Analytics Action Hero)

Air Sandwitch

Mon, 13 Feb 2012 20:29:32 +0100

“a strategy with clear vision and future directions at top management layer, day-to-day action on the bottom, and no ‘meaty’ key decisions that connect the two layers” - N. Merchant in The New How

Colonel John “Hanibal” Smith’s strategic break...

Mon, 13 Feb 2012 20:16:15 +0100

Colonel John “Hanibal” Smith’s strategic break down (according to Brent Dykes in Web Analytics Action Hero). Observe the KPI’s and Targets per Goal/Objective, contributing to the scope.

Minimal Viable Personality, critical to building a successful product

Fri, 30 Sep 2011 08:24:17 +0200

HAVE PERSONALITY EASY. ANSWER THREE QUESTIONS:

1. HOW YOU CHANGE CUSTOMER’S LIFE?

2. WHAT YOU STAND FOR?

3. WHO OR WHAT YOU HATE?

NOW HAVE MISSION, VALUES, ENEMY. THAT ENOUGH FOR MINIMUM VIABLE PERSONALITY.

From: http://www.avc.com/a_vc/2011/09/minimum-viable-personality.html

POEM and MASS

Thu, 25 Aug 2011 22:39:12 +0200

POEM

- Paid Media

- Owned Media

- Earned Media

…and…

MASS

- Measurable
Can you track activity and engagement in the channel using trusted third-party verified tools?

- Authentic
Does the message rest comfortably in the customer’s world, representing a clear and valuable position the brand stands for?

- Scalable
Can this channel deliver massive reach without sacrificing targeting specificity?

- Social
The web has become social. Ad solutions without social actions don’t account for the social nature of the web.

Analysis of Topic Networks

Sun, 29 May 2011 13:41:33 +0200

Analysis of Topic Networks

Prof. Richard Bartle’s classical 4-part player type...

Sun, 22 May 2011 19:41:39 +0200

Prof. Richard Bartle’s classical 4-part player type model (achiever, explorer, socialiser, killer), expanded from 2D to 3D. Resulting in an 8-part model:

opportunist, planner, scientist, hacker, networker, friend, politician, griefer

Customer Acquisition Costs balancing Lifetime Value

Sat, 21 May 2011 23:22:00 +0200

Customer Acquisition Costs balancing Lifetime Value

Four Funnel Types Oldie, but Goldie. Love the simplicity of the...

Mon, 28 Feb 2011 19:56:21 +0100

Four Funnel Types

Oldie, but Goldie. Love the simplicity of the explanation. Four types based on the characteristics of 3 parts of the funnel; Acquisition, Persuasion, Conversion

Digitalization of music was only the beginning of the disruption...

Sat, 19 Feb 2011 17:29:46 +0100

Digitalization of music was only the beginning of the disruption of the music industry. Graph shows a major change brought about by Internet as a distribution platform of digitalized music.

Check out the source for an interesting article and more exciting graphs on the subject.

Ryanair’s current business model illustrated as choices...

Mon, 31 Jan 2011 11:00:43 +0100

Ryanair’s current business model illustrated as choices and consequences.

Source: Ryanair’s Business Model Now (Diagram on p105, Harvard Business Review, Jan/Feb2011, Vol. 89 Issue 1/2)

7 questions to stress-test your strategy

Mon, 31 Jan 2011 09:29:11 +0100

1. Who is your primary customer?

2. How do your core values prioritize shareholders, employees, and customers?

3. What critical performance variables are you tracking?

4. What strategic boundaries have you set?

5. How are you generating creative tension?

6. How committed are your employees to helping each other?

7. What strategic uncertainties keep you awake at night?

(Source: Robert Simons in HBR Nov 2010)

CRISP-DM model, Cross-Industry Standard Process for Data Mining.

Mon, 31 Jan 2011 09:13:00 +0100

CRISP-DM model, Cross-Industry Standard Process for Data Mining.

"BSCs a set of hypotheses about cause & effect relationships that result in a business strategy...."

Sun, 30 Jan 2011 21:43:48 +0100

“BSCs a set of hypotheses about cause & effect relationships that result in a business strategy. Done through different perspectives representing different steps in a chain of events leading to an ultimate goal.”

- http://umu.diva-portal.org/smash/get/diva2:304880/FULLTEXT01

Bechers 4M guiding KPI...

Sun, 30 Jan 2011 20:19:00 +0100

Bechers 4M guiding KPI development

(Source: http://www.information-management.com/issues/20050301/1021509-1.html)

PESO model - Breaking down the types of media (Paid, Earned,...

Sat, 25 Sep 2010 17:32:00 +0200

PESO model - Breaking down the types of media (Paid, Earned, Shared, Owned) and type of objectives (Exposure, Engagement, Influence, Action) into a matrix, very useful for analysis.

Source: http://metricsman.wordpress.com/

Nice model of an ideal view of the process to “get it...

Sat, 25 Sep 2010 17:23:00 +0200

Nice model of an ideal view of the process to “get it right”. From objectives to tools. My experience is often that the tools are chosen, metrics are grabbed while running and reporting is very ad-hoc.

Image from http://metricsman.files.wordpress.com/

Lovely model with flows between states. In this case cows three...

Wed, 12 May 2010 15:18:51 +0200

Lovely model with flows between states. In this case cows three states Eating, Resting, Standing. How about splicing consumer segments into states while shopping, and having the arrows/flow-indocators representing major change agents; digital, physical, bought or earned…

New Lifetime Value calculation by Altimeter Group includes the...

Fri, 07 May 2010 10:35:00 +0200

New Lifetime Value calculation by Altimeter Group includes the value of support and network size. Support part could be a way to bridge the chasm gap, but I think size of network variable should be connected to some sort of quality aspect.