Four Funnel Types
Oldie, but Goldie. Love the simplicity of the explanation. Four types based on the characteristics of 3 parts of the funnel; Acquisition, Persuasion, Conversion
The purpose is to help people (including myself) think more clearly about behavior change.
Each of the 15 behaviors types uses different psychology strategies and persuasive techniques. For example, the methods for persuading people to buy a book online (BlueDot Behavior) are different than getting people to quit smoking forever (BlackPath Behavior).